Willows Ingredients Ltd is the European Distribution Partner for CricketOne Asia.
CricketOne Asia has gained EFSA Novel Food Accreditation and is the only non-EU supplier selling into Europe.
CricketOne Asia have the ideal climate and temperature year-round to farm crickets, and their business model is based on sustainability for the environment, and on community development with their network of quality farm partners, they are experts in their field.
CricketOne Asia is essentially a food technology company that has developed and successfully commercialised the technologies to farm and process over 22 million crickets monthly and supply to the market at erupting prices with premium quality and high value to feed, food & beverage producers.
CricketOne Asia has achieved the most advanced performance in terms of productivity, innovation, real sustainability, together with a well-blended sensory profile of products when compared to other suppliers. With their current scale, certified standards as well as readiness to serve different markets, they are able to work with large food producers that require a stable supply at affordable prices.
Sustainability and Social Impact
CricketOne also seeks to improve the livelihood of local farmers – with an extensive network of 30 farmers, the firm is committed to not only sustainability but social impact. They have built an eco-system with local farmers to help them to earn extra income. CrickeOne provide the farmers with free training and supply the equipment needed to farm the crickets. They then purchase it by the kilo. These farmers can earn four to six times their regular income, which can improve the lives of these families.
Sustainability and Environmental Impact
- Environmental Impact: 10 times less feed and 2000 times less water than producing the same amount of beef.
- Crickets are estimated to be 20 times more efficient as a source of protein than cattle.
- Farming crickets addresses both the issue of malnutrition and production efficiency all at once.
- Crickets require just 5 pounds of feed for every pound of edible cricket product made. This ratio, known as the feed conversion rate, is far less impressive for other popular protein sources: 20 pounds of feed for every pound of beef, 4.5 pounds for every pound of chicken and 7.3 pounds for every pound of pork.
The Case for Crickets
CricketOne’s Strategic Edge
Safety: They rank food safety the highest priority and design the process to produce the safest ingredients
Quality: They deliver products that are consistent in taste, smell, texture and nutritional profile
Sustainability: CricketOne ingredients have the lowest water and greenhouse gas footprints among existing alternatives.
Innovation: Continuous innovation of ingredients to broaden applications and formulations
Affordability: Innovation across the supply chain to make farming and processing more productively thereby lowering the cost.
Inclusiveness: CricketOne work with small holder cricket farmers to help improve their livelihood
Across the globe, more than 800 million people suffer from malnutrition especially mineral and protein deficiency. As our population progresses to 10 billion and food production gets harder and harder, we need a more efficient food source to feed the hunger world. Crickets can address both malnutrition and efficiency in one go.
Livestock production is responsible for 45% global land use, 23% global fresh water, 25% greenhouse gas emission. Compared with beef, pigs, and chickens, crickets require a fraction of land, water, feed, and produce very little greenhouse gases.
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