Willows Ingredients Announces Distribution Deal with Leiber GmbH for Yeast

We are pleased to announce from January 2021 Willows Ingredients Ltd. will be Leiber GmbH’s new distributor for yeast product applications in food, serving the regions of Great Britain and Ireland.

Willows Ingredients have been collaborating with Leiber GmbH for many years and we are delighted with the opportunity to further expand and develop our partnership. Bernd Weinreich, Business Unit Director- Food commented, “Our collaboration with Willows will give us the chance to execute the British and Irish food industry, offering our innovative yeast extract portfolio which enables our customers to develop functional and trendy food applications.”

Willows Ingredients is a dedicated supplier of health ingredients to the human and animal nutrition sectors across the UK, Europe & Scandinavia. We partner with specialist raw material manufacturers to better nurture strong & collaborative relationships with our customers. We are committed to developing supply partnerships for sustainable products and solutions that will nourish a growing population.

For further information contact Rachell Hipkiss, Head of Sales at Willows Ingredients rhipkiss@willowsingredients.com

Aquaculture – the sustainable choice for collagen production

Aquaculture – the sustainable choice for collagen production

The New Normal
We have all been looking back lately and I have been thinking about the 1990s and how our attitudes to food & nutrition have changed. Not to mention that we could just travel and plan our holidays, but that’s for another day….


Challenging times to changing times:
The 90s was a pivotal time for nutritional science. Clever people had been saying for decades that whether you eat 1,000 calories from carbohydrate or 1,000 calories from fat or protein, your body will approach the calories in the same way. It took guts for those same clever people to stand up and say they were wrong. But they had that courage and now this is widely accepted, it is (sorry to use this well worn phrase) the ‘new normal’.
In those days there was a lot of focus too on Genetic Modification or “Frankenstein Food” as some of the tabloids dubbed it. People became scared of it and as a result the negatives were focused on.
Scientists were trying to modify certain crops to grow in arid climates AND to contain more protein and better nutrition, which could set us on the road to solving world poverty. The agricultural students did many trials and many times the fields were destroyed by environmentalists. There was also talk of a plastic that could be grown by fermentation and would be fully biodegradable. All disposable plastics could simply be turned into the soil, but that had challenges with environmentalists too. Then and now, perhaps we were missing a much bigger problem. The planet was suffering. We had all heard about the hole in the ozone layer, but for most of us that meant cutting down on hair & body spray.


Horses for Courses? No Thank You
In the intervening years, more and more focus has been on how our food is grown, where is has come from and how it’s produced. Food scares like ‘horse-gate’ no doubt helped propel this to the masses. We want organic fruit and vegetables, we want the meat on our plates to have lived a happy and fulfilling life and we are (some of us) feeling a bit humbled that we have diminished and destroyed big parts of our planet to feed a well-fed population, whilst others still go hungry. I think it has taken a new generation to hammer this home. We are all thinking more about the impact our choices have on our planet. Sustainability we call it. Eat less meat, grow more produce yourself, shop locally and embrace your ‘eco-conscious’. Be a flexitarian. We have primary school children that understand this better than our grandparents because it is becoming the new normal.


Sustainable Food for the People & the Planet
There has been a shift change. A few years ago we went all ‘provenance’ crazy – we wanted to know the variety of the fruit and vegetables we were eating, we wanted the farmer’s name on our packets, farmers stopped farming in favour of the more lucrative farm shops. We wanted eggs. Then we wanted free range eggs. Now we want free range eggs from bantam hens from Home Farm, 5 miles away. We have started eating better quality meat. We demand to know where and how it lived and we will not waste a thing. Nose to tail cookery is back but at the same time, we are looking at better ways to create food and maybe fermentation and growing meat in a lab isn’t as mad as it sounded 20 years ago. We are not there yet.


Plenty More Fish in the Sea?
There was a lot of focus on ‘happy meat’ but fish seemed to get a bit left behind. I think we cared but just not quite as much. Many people who started eating less meat, ate more fish in its place.
We sat up when we realised that we were in real danger of running out of fish. On a planet that is 70% water, we were running out of fish. Think about that. Measures were put in place and the Marine Stewardship Council (MSC) did and continues to do vital work ensuring that wild seafood was more sustainably fished by restricting access and ensuring populations are allowed to breed. But it’s still taking fish from the wild. And these fish are not just there to feed humans. They are important to other marine life too.

Give a man a fish and they will eat for a day – teach a man to fish and they will be fed for a lifetime. Teach a man to farm fish and he can feed the planet forever…

The most sustainable choice is Aquaculture. Fish Farms. Fish that is produced for humans to eat. Not bear food, not shark food. Human food produced by us, for us. For that we need to choose products that have Aquaculture Stewardship Council (MSC) certification.
Fish is a really important part of our diet and it is a low carbon protein. Aquaculture is sustainable and has transformed communities supporting millions of livelihoods. There is very little waste with fish farming, the fillets and flesh go to major food producers and the skins are used to make gelatine and collagen. Collagen is having a bit of a now moment as it is so good for our health and beauty and farmed fish provide an abundance of it and Barney the Bear still gets his fish supper.


The best time to plant a tree was twenty-five years ago. The second best time is now.
– Chinese Proverb


Oh and the picture? That’s not where I am going on holiday – that’s a Vinh Hoan fish farm…….


Willows Ingredients is proud to represent Vinh Hoan, Vietnam. A high quality, sustainable organisation that cares for its fish, its people and the planet.

For further information please contact us info@willowsingredients.ie

Introducing Cricket Powder to Pet Food

A complete source of sustainable protein, Cricket Powder is our new offering to pet food customers. Rich in iron, Vit B12 and other key vitamins & minerals, our vitamin powder could replace all conventional protein powders. 

To register your interest or to request a specification, please email info@willowsingredients.ie

Willows Phytase at International Poultry Forum 2017, Ukraine

Willows Phytase at International Poultry Forum 2017, Ukraine

Willows Ingredients was pleased to support our Ukrainian Phytase partner Vybor at the recent International Poultry Forum 2017 held in Lviv. Oskana Uvarova from Vybor is seen with the brochure of Willows Phytase 10,000 u/g which Vybor exhibited at the Forum.

Welcome to the Team!

We’d like to announce some significant additions to our sales team. As we set our sights on growth and increased market share, we have some new starters to introduce.

Paul Grenville- Head of Sales

Paul has come to us with 17 years Sales Management experience, most recently from the Animal Health product sector. His keys areas of expertise are team management and sales strategy and negotiating large deals. Paul has had great exposure to logistics and purchasing so is best placed for his new role with Willows.

And not forgetting our back-office support team

Karen Eyre- Accounts Assistant

Karen joined us back in January this year. Karen’s extensive accounts & industry experience is likened very closely to the type of knowledge that benefits Willows Ingredients. She’s a bright and cheery addition to the office and we’re very happy to have her join us.

We’d like to formally welcome these key new team members; we hope to enjoy continued success together.

For contact information, please click here

New products coming in May 2017

The team here in Willows has been noticing an increased trend in creatine derivatives for sports nutrition market and so, from May 2017 we’ll be expanding our already extensive creatine range.

We will have stock available for immediate supply from May onwards.

Our additional Creatine Products will include:

  • Creatine AKG 2:1
  • Creatine Pyruvate
  • Creatine Gluconate
  • Dicreatine Malate
  • Tricreatine Malate
  • Creatine HCL

Drop us an email here if you wish to enquiry about prices/lead times. A member of our sales team will get right back to you.

Announcing a New Partnership

Biomarine Ingredients Ireland & Willows Ingredients Ltd

BII is a manufacturer of Fish Oils, Hydrolysed Fish Bone Powder, Partly Hydrolysed Protein Powders, and Soluble Fish Protein Hydrolysates. BII supplies a wide variety of high-quality products for the nutritional industry, both Pet Food and Animal feed sector.

Willows Ingredients has signed a supply agreement to represent and distribute a range of BII products within the UK & Ireland.

A little background about BII
Bio-marine Ingredients Ireland (BII) is a recently launched marine biotech company located in Killybegs, County Donegal. BII is a joint venture between Irish fishing vessel owners and Norwegian partners who are experts in marine ingredients. BII will produce the highest quality marine ingredients utilising the vast quantities of boarfish and blue whiting which are located proximate to the Irish coast. The main shareholders in BII are the key holders of these quotas which will constitute the bulk of the raw materials which will be supplied to the BII facility.

BII places a key emphasis on sustainability having received ‘Marine Stewardship
Council’ (MSC) approval for its blue whiting fishery. This accreditation means that BII will be the only market player providing 100% MSC certified products.

Product Information
Our range of Natural Marine Ingredients from Ireland are ingredients for human nutrition, functional foods, nutraceuticals, premium pet food and animal feed. Supported by our Scientific Advisory Board and scientific partners, BII can provide fact-based evidence to support our product claims for all our products.
– Soluble Fish Protein Hydrolysate (FPH)
– Fish Bone Powder
– Fish Oil
– Partly Hydrolysed Protein (PHP)

For a further product information including specifications and brochures please contact us here