June Market Insights

Latest Market Insights and Updates – June 2025

Collagen: from beauty staple to wellness essential

Not too long ago, collagen was the go-to ingredient for glowing skin and glossy hair. Fast-forward to 2025, and it’s clear that collagen has evolved — it’s no longer just about beauty; it’s about broad-spectrum wellbeing. Think joint health, gut resilience, muscle recovery and healthy ageing. It’s no surprise, then, that demand is booming.

Market Insights Report April / May 2025

Price trends, EU Sustainability Reporting Requirements and much more….

Willows Ingredients Launches Mg Neezium Series

Willows Ingredients Launches Mg Neezium Series™ — Premium Magnesium Solutions for Health and Wellness.

We’re delighted to unveil the official launch of our own branded magnesium range — The Mg Neezium Series™ — a tailored suite of high-quality magnesium ingredients developed to meet the growing health and wellness market demands.  Here’s the detail…

Award winning partnership for Lute-gen®

Award Winning Partnership for Lute-gen®

Willows Ingredients Announces Distribution Partnership with Bio-gen Extracts for Award-Winning Lute-gen®

 Willows Ingredients is delighted to announce its new distribution partnership with Bio-gen Extracts, bringing the award-winning Lute-gen® to customers in the UK and Ireland. Lute-gen® is a scientifically backed, high-quality Lutein designed to support eye health, cognitive function, and overall well-being.  👀

 

January 2025 Market Insights:

What are the movers and shakers in the VMS space.  What is on our Radar for 2025?  Find out ….

Sourcing Sustainable Collagen

Bovine Collagen

Driving Sustainable Innovation in Health and Wellness

In the rapidly growing health and wellness sector, bovine collagen is emerging as a key ingredient in driving product innovation and market growth.  This summary review explores the applications, market trends and some strategic considerations for manufacturers and product developers looking to capitalise on this versatile ingredient…….

December Market Insights

As 2024 draws to a close, we want to thank you for your continued support and partnership throughout the past year.

On our Radar:  The Mercosur Agreement

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Willows Partner with Pepcol Bovine Collagen

Willows Ingredients partner with Pepcol Collagen to deliver fully traceable bovine collagen peptides to their customers.

The Company is committed to developing sustainable and high-quality collagen peptides………..