Entries by Maura Lavelle

Willows Ingredients Launches Mg Neezium Series

Willows Ingredients Launches Mg Neezium Series™ — Premium Magnesium Solutions for Health and Wellness. We’re delighted to unveil the official launch of our own branded magnesium range — The Mg Neezium Series™ — a tailored suite of high-quality magnesium ingredients developed to meet the growing health and wellness market demands.  Here’s the detail…

Revolutionising Collagen Supplements with Vinh Wellness Fish Collagen As consumer demand for high-quality, sustainable, and scientifically backed collagen products continues to rise, manufacturers are seeking premium ingredients that set their brands apart. Whether formulating collagen sachets, powders, ready-to-drink beverages, or even collagen-infused snacks like popcorn or protein bars, the key to success lies in sourcing […]

Award winning partnership for Lute-gen®

Award Winning Partnership for Lute-gen® Willows Ingredients Announces Distribution Partnership with Bio-gen Extracts for Award-Winning Lute-gen®  Willows Ingredients is delighted to announce its new distribution partnership with Bio-gen Extracts, bringing the award-winning Lute-gen® to customers in the UK and Ireland. Lute-gen® is a scientifically backed, high-quality Lutein designed to support eye health, cognitive function, and […]

January 2025 Market Insights: What are the movers and shakers in the VMS space.  What is on our Radar for 2025?  Find out ….

Sourcing Sustainable Collagen

Bovine Collagen Driving Sustainable Innovation in Health and Wellness In the rapidly growing health and wellness sector, bovine collagen is emerging as a key ingredient in driving product innovation and market growth.  This summary review explores the applications, market trends and some strategic considerations for manufacturers and product developers looking to capitalise on this versatile […]

December Market Insights

As 2024 draws to a close, we want to thank you for your continued support and partnership throughout the past year. On our Radar:  The Mercosur Agreement ……

Willows Partner with Pepcol Bovine Collagen

Willows Ingredients partner with Pepcol Collagen to deliver fully traceable bovine collagen peptides to their customers. The Company is committed to developing sustainable and high-quality collagen peptides………..

Willows Ingredients offers alternative feed ingredients to fish oil

Omega 3 oil derived from microalgae helps reduce “paw print”

Willows Ingredients grow its sustainable portfolio with its recent supply partner agreement.  Willows Ingredients have signed a supply partnership agreement for Ireland and the United Kingdom, with HuveNutra® for HuvePure® DHA – lipid biomass, a vegetarian source of DHA, derived from microalgae that are a viable alternative to fish oil, feed material used in feed […]